The metaphorical extensions of Lucho Herrera’s glory at the tour de france
Life continues to be a bit nutty around the Alps & Andes offices, which makes writing new content difficult.
Having said that, I wanted to share a fantastic article with all of you, which was written by Nicolás Llano Linares, a reader of the blog. Nicolás is a PhD Student in the Communication Sciences program at São Paulo University (Brazil). His article (which was published in Aalborg University's Academic Quarter journal) details the cultural significance and meaning of Lucho Herrera's bloodied image after his win in Saint-Étienne at the 1985 Tour de France, and how it "worked as a metaphorical extension that stimulated the association between Herrera’s martyred image and the collective struggle people had to go through on a daily basis, accentuating the strongly Catholic iconographic dimension attached to popular sport practices in Colombia faith, endurance, and suffering. "
Ever wonder what some of the flags that you see on the sides of the road during cycling races stand for or mean? While I'm far from a vexillologist, I happily offer up some information on the matter in this post. > More
An unusually high number of retired Colombian riders still find themselves on the road, though in a completely different capacity these days.
Long before men like Lucho Herrera captured the imagination of cycling fans worldwide, Giovanni Jimenez Ocampo became the first Colombian cyclist to ever turn professional. > More
Made in Medellin, these musette bags are made out of a lightweight poly fabric. The strap won't stretch, allowing you to use it for all kinds of off-the-bike activities.