A fantastic story, as posted originally in the Competitive Cyclist blog:
From Jeremy Powers of Team Jelly Belly:
"…through the feedzone I watched this Quickstep dude hang onto his feed bag for 5K before tossing it to a cute girl. He said 'DID YOU SEE?' I said 'Yeah...nice job buddy'. He then explained: his soigneur puts a Polaroid picture of himself with his number on the bags. In his deep Belgie voice finishes it off with 'Yah, old Belgian trick, it works every time.' "